A popular morning show in which people in the streets are offered money for making various funny tricks with themselves: to squash a package of kefir with their breech, to eat a mixture of cake, sprats, potatoes and ketchup, but the main thing is to try and win 5,000 hryvnias by performing a difficult task. The program was created by analogy with a well-known European show In the Money produced by Fremantle Media Company.

Number of episodes: 184
Language: Ukrainian
Timing: 25 minutes
Year: 2004-2005
Broadcast: Novy Channel (Ukraine)